Abstract: The Art of Design, Social

Editorial Strategy, Content Creation, Account Management

Roles on this account were to help create and manage the editorial calendar, kick off and manage the content development process, and communicate any needs with and deliver final content to the client (Netflix).
Under our team’s watch, the Abstract Instagram account nearly trippled its following to over 120,000.

Creative Director: Rachel Gogel
Editorial Director: Mary Melton
Senior Story Editor: Chris Baker
Art Director: Chase McBride
Designer: Callie McLaughlin
Project Manager: Brandon Eckroth